- Introduction
- Developing a Communications Strategy
- Handling the Media
- Writing a Press Release
- Writing a Political Brief
To enable participants to produce a press release that is worthy of publication or broadcast
With a good mix of theory and practice, this course defines ´news´ before moving on to examine the requirements of a good press release in terms of the needs of a journalist. The five basic questions asked by any journalist are used to provide a framework for practising the art of press release production. The course also covers the use of headlines and the other information which every press release should contain. The subject of distribution and placement is covered briefly at the conclusion of the course.
Participants will feel confident to produce a newsworthy release.
